meet the team — FRONT ROW

At Front Row,

We are dedicated to celebrating the intersection of fashion, lifestyle, and beauty within and beyond Duke University's campus.

We view fashion and retail as more than fabrics and price tags. Instead, fashion offers us a lens into culture, identity, and the way people, brands, and business move together.

Our Philosophy

What we buy, wear, and promote says something about the moment we're in: shifting norms, new platforms, and the stories brands tell to stay relevant. From luxury to CPG, every purchase is a small vote for the world we want to live in.

College sits in a strange, specific middle ground. We’re figuring out taste, budget, and responsibility all at once: learning what it means to be a consumer on our own terms. That in-between shapes how we shop in ways that feel uniquely collegiate: sometimes responsible and sensible, sometimes impulsive and irrational, often a mix of both.

Front Row is where we unpack those contradictions: taste vs. budget, aspiration vs. impulse, campus culture vs. the wider retail landscape, and what they reveal about campus culture and the wider retail landscape.

We write for students who care about what they wear and why they wear it:

because fashion, at its best, is never just about clothes.

Black background with white text and an illustration of a playing card with the letter E R, a spade symbol, and a white line beneath the card labeled 'BACKSTAGE'.

meet the team

Young woman with long dark hair, wearing a black tank top, denim shorts, white socks, and black and white sneakers, standing in front of an open black door with brick and concrete walls, smiling and holding a white bag and a phone.

A young woman with long, wavy, blonde hair and a bright smile sitting at a table in a restaurant. She is wearing a black dress, a silver bracelet, and a necklace. There are glasses, a napkin, and a knife on the table. In the background, other diners are visible, including a man with a beard and dark hair, and women with long hair, one with her hair tied back.

Black and white photograph of a woman with straight dark hair, smiling slightly, wearing a hooded garment, with the image framed as a playing card with red and white suit symbols and text indicating the name "Noah Tajudeen" and the title "Head of Blog".

A woman with long brown hair, light skin, and brown eyes, wearing a white necklace, appears to be in a medical or clinical setting with white walls and a staircase in the background.